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SmartCeuticals In Winter Issue of Alternative Medicine - January 31, 20012

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Another Look At Vitamin D

By Michael D. Shaw, Contributing Columnist -
Nov 7, 2011 - 6:02:02 AM

( - In June, 2008, this column ran a follow-up to its initial 2007 article on the newfound wonders of Vitamin D, beyond the well-known bone health aspects. As many parts of the world are now returning to standard time, and as the number of daylight hours in the Northern hemisphere continues to diminish-all the way to the solstice-it seems appropriate to revisit the Sunshine Vitamin.

Some authorities would prefer that it not be called a vitamin at all, since rigorously, a vitamin is "an organic substance present in minute amounts in natural foodstuffs, that is essential in normal metabolism." As it is quite possible, at least in sunny climes, to obtain sufficient amounts of Vitamin D via sun exposure, it would not qualify as "essential" to the diet. Of course, sun exposure is not without its own risks, and will not work for a large portion of the population.

Technically, Vitamin D is really a group of fat-soluble secosteroids, that act as prohormones (substances that are precursors to hormones).

When sunshine in the UV-B spectrum strikes the skin, it converts a dermatological chemical called 7-dehydrocholesterol into vitamin D3 (Cholecalciferol), the form recommended by nearly all experts. Interestingly, 7-dehydrocholesterol is very closely related to the curiously demonized yet essential biochemical cholesterol. It is felt by many researchers that statin drugs will inhibit the synthesis of vitamin D. Moreover, there is some data suggesting that Vitamin D supplementation may improve HDL (good) cholesterol levels.

The richest food source of Vitamin D is cod liver oil, and cold water fish in general are also good sources. However, based on new guidelines that suggest an intake of 2000 or more International Units (IU) of Vitamin D per day, achieving such levels via diet alone is nearly impossible. Thus, supplementation will be necessary for most people.

Here are some recent findings regarding Vitamin D:


A randomized controlled trial with 1100 IU/day vitamin D3 plus 1450 mg/day calcium found a 77% reduction in all-cancer incidence.

Those with higher vitamin D blood levels at time of cancer diagnosis had nearly twice the survival rate of those with the lowest levels.

Common Cold and Influenza

The risk of the common cold and influenza was studied in postmenopausal African-American women living in New York. The group taking 2000 IU/day of vitamin D3 had a 90% reduction in either disorder. Those taking 800 IU/day had a 60% reduction. This is a classic dose-response finding.

A Japanese study, involving school children taking 1200 IU/day vitamin D3 vs. 200 IU/day, found a 67% reduction in Type A influenza. Type A includes H1N1 varieties (1918 pandemic flu and the 2009 swine flu).

Type 2 diabetes

A 33% lower risk of Type 2 diabetes was noted in people taking more than 800 IU of vitamin D and more than 1200 mg calcium each day, compared to those taking 400 IU vitamin D and less than 600 mg calcium.

As mentioned earlier, supplementation is the easiest and most practical way to get your Vitamin D. Garrett Green, CEO of SmartCeuticals, introduced me to Smart D-the company's proprietary solution for the effective daily delivery of Vitamin D. []. As he explained it, Smart D™ is a 2 ounce (59 mL), flavored Vitamin D shot that you drink every other day, which contains a special absorption formula and important co-factors for the vitamin. He proved that Vitamin D works-on himself...

  1. Most of us in the Buffalo, NY area are familiar with seasonal affective disorder (SAD), even if we don't always admit that it occurs. Every year, going back to when I was 12 years old I would get an annual case of bronchitis, coupled with the SAD. This was happening at the same time every single year.

  2. Eventually, I became interested in vitamin D, and as we were developing Smart D™, I was the main guinea pig. For the past two years, I have not experienced my typical seasonal bronchitis. I believe this is because of our product, as well as my increased awareness of the importance of vitamin D.

  3. Proceeds from each bottle of Smart D™ are donated to Roswell Park Cancer Institute.

There are numerous studies, both complete and ongoing, examining various health benefits of vitamin D. As with many studies on supplements, earlier efforts tended to employ low dosages, and thus obtained mixed results. This particular fault is being corrected, and we look forward to exciting new findings on vitamin D.

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Smartceuticals Launches Smart D™: Proprietary Formula and Convenience for Daily Dose of Vitamin D

Buffalo, NY, October 11, 2011 - SmartceuticalsD™ (, a leading developer of innovative products for health conscious consumers, announces the launch of Smart D™: a proprietary solution for the daily - and effective - delivery of Vitamin D. The debut of Smart D™ also coincides with the inauguration of the D3 Global Initiative ™ (, an international awareness campaign designed to educate people about personal wellness and the necessity of getting a sufficient, regular supply of Vitamin D.

"There are only three ways to obtain Vitamin D," says Garrett Green, Founder and CEO of Smartceuticals™. "One is the sun, the second is food and the last is supplements. However, the first is not always abundant and considered high risk due to skin cancer, the second is insufficient due to a limited number of foods that contain Vitamin D and the third, while the safest and most reliable, is often missing the essential co-factors that allow Vitamin D to be absorbed in the body." In that regard, Smart D™ is an innovative Vitamin D supplement with a built-in formula that helps the body absorb the Vitamin more effectively. Smart D™ is further appealing, as it features an every-other-day use that makes dosage maintenance more manageable. Smart D™ will be available exclusively by home-delivery through and retailers as they become authorized.

"We are probably witnessing one of the most important scientific discoveries in our lifetime when we talk about Vitamin D and the research that is now substantiating its role in supporting optimal human health," states Green. "We believe Smart D™ is a safe, effective and more convenient way for all people to get enough of this crucial Vitamin."

"As one of America's leading cancer centers, we're exploring innovative new ways vitamin D may play a role in the treatment of cancer," said Donald L. Trump, MD, FACP, President and CEO, Roswell Park Cancer Institute. "We are proud to partner with Smart D™ as the beneficiary of proceeds that will help accelerate our progress."


About Smartceuticals

Headquartered in Buffalo, New York, Smartceuticals™ is a wholly owned subsidiary of Green & Co., a private products company that develops a series of innovative products for health and lifestyle conscious consumers worldwide. Led by Smart D™, which has a proprietary formula for the effective delivery of Vitamin D, the company is an active participant on behalf of disease prevention and treatment, donating proceeds from every bottle sold to cancer research at Roswell Park Cancer Institute. Smartceuticals™ also runs the D3 Global Initiative, an international awareness campaign to educate people about the growing importance of Vitamin D.

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